Southeast Asia’s Hospitality Market on the Rise
Southeast Asia’s hospitality and foodservice sector is entering a phase of accelerated growth. The regional foodservice market is valued at USD 224 billion in 2025 and projected to nearly double to USD 416 billion by 2030 (CAGR ~13%). Tourism has rebounded strongly, with 123 million international arrivals in ASEAN in 2024 (+30.6% YoY), creating powerful demand drivers for hotels, restaurants, and catering services. Hotel performance across Asia-Pacific is also on the upswing, with RevPAR gains into 2025 signalling healthier occupancy and pricing.

Meanwhile, new formats are taking hold: SEA cloud kitchens are projected to grow at ~13.2% CAGR (2023–28), while the fast-food market is set to double from USD 31.1B in 2024 to USD 63.1B by 2033.

Building on 2025 Momentum
Amid this regional growth, THAIFEX – HOREC Asia has established itself as the platform for the HORECA industry. The 2025 edition recorded 19,454 unique trade visitors (+23% from 2024) and hosted 466 exhibitors from 25 countries, with international exhibitor participation rising by 28%.

The Hosted Buyer Programme proved to be a major driver of business, with 600+ buyers and 2,408 pre-arranged meetings, a 47% increase compared to 2024.

The 2026 edition builds on this momentum, featuring 450+ brands from 25+ countries and regions and welcoming over 500 top buyers for targeted, high-value meetings.

Themes and Industry Priorities
Under the theme “Shaping the Future of HoReCa”, the 2026 show highlights two industry priorities: • Sustainability: eco-friendly solutions, energy efficiency, and waste reduction. • Digital transformation: AI, IoT, robotics, and automation to optimise guest experience and operations.

Key Highlights

THAIFEX – HOREC XPERIENTIAL ZONE
An immersive hub of innovation. In 2025, this showcase featured AI-driven kitchens, contactless guest services, and plant-based menus. In 2026, expect an even stronger lineup of solutions reshaping hospitality.

HOSTED BUYER PROGRAMME
Where regional business gets done. The 2025 programme hosted 600+ decision makers, including hotel groups and foodservice leaders, generating 2,408 pre-scheduled meetings. The 2026 edition will again bring together over 500 top buyers with curated, one-to-one appointments.

THAIFEX – HOREC ACADEMY
A platform for insights and learning. The 2025 edition introduced the Tech Lounge, adding live demos and masterclasses. The 2026 programme will continue to deliver strategies on sustainability, technology adoption, and operational excellence.

A Complete Industry View
Spanning 40,000 sqm across 9 dedicated segments — Bakery & Ice Cream, Café & Bar, Cleaning & Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness — THAIFEX – HOREC Asia offers a comprehensive look at the products, solutions, and strategies shaping the future of hospitality in Southeast Asia.

Exhibit now and position your brand at the centre of Southeast Asia’s hospitality growth. q